For this collaboration, we created a fun TikTok video with De Bakkertjes, an influencer known for their child-friendly content and humor on social media.
De Bakkertjes are a perfect fit for this collaboration because of their ability to appeal to parents of children and children themselves, which is ideal for the construction toys of K’nex that have been known in the Netherlands since the 90s.
The objective of this campaign was to create product awareness for K’nex, a favorite construction toy of parents and children. Together with De Bakkertjes, we created a TikTok video that combined humor with the introduction of K’nex, making sure it fit their own channel and followers.
The result of the campaign was very positive. The TikTok video achieved a large reach and generated a lot of positive interaction with the audience. Through the humorous approach and authentic presentation of K’nex, we not only created product awareness, but also made a strong connection with the target group. This campaign was a success because it effectively achieved the objectives of BOTI and resulted in measurable positive results.
TikTok
De Bakkertjes
Wie had het goed geraden? 🎉 Laat het hieronder weten hoe jij dat wist 🙂 #knex #speelgoed #sinterklaas @BOTI
