We prioritize understanding your unique brand DNA and your company’s objectives to deliver customized and effective influencer marketing strategies. By aligning with your brand values, we ensure a seamless integration of influencer marketing into your existing marketing plan.
Together, we will develop a tailored influencer strategy, taking into account your goals, KPIs, brand values, and DNA. We analyze the most suitable forms of communication, platforms, and types of influencers to achieve your desired results, considering the identity, values, and ethics of your brand.
Whether it’s a standalone campaign, a year-long collaboration, brand ambassadors, or influencer PR, we work with you to develop the optimal strategy for your specific needs. Our approach is suitable for both one-time and ongoing strategies, ensuring flexibility and adaptability.
Our brand-first methodology ensures that your brand values remain the cornerstone of our strategy.
For companies that are not yet 100% sure what they want to do with influencers or do not have a clear strategy for using influencers.
For companies that already know their marketing & influencer strategy and are looking for a flexible external partner who can help with the heavy lifting to set up a campaign around a specific service/product.
Introduction
Getting to know your business to provide the most appropriate advice. Evaluating if influencer marketing fits your service/product. Assessing if you can reach the right audience with influencer marketing. During (multiple) meetings, we will discuss together the best ways to use influencer marketing for this campaign.
Strategy Determination
Strategically considering how to best use influencer marketing for long-term impact, rather than just a one-off success. Creating a (yearly) plan for deploying influencers.
Your Social Media
Analyzing your own social media to see if improvements can be made. Setting up your own social media to build your own community around your brand and integrating influencer marketing into your business.
Matching
Determining which type of influencer fits best with your business. Determining which audience you can reach with influencer marketing. Identifying potential target audiences you can reach through influencer marketing. At #spon, we provide independent advice on which influencers we believe are best suited for this campaign.
Concept
Thinking about which types of influencer marketing concepts best fit your current business DNA. Setting up example concepts that you can use as a model for new campaigns. Together we will determine the best concept for this campaign. We will develop this concept into a design document.
Do you want to know what our unique brand-first influencer marketing approach can mean for your company?
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