Client: LiveFresh
Creator: Ajla van der Wal, Annemarie van der Steen, Daniëlle Koning, Demi van Wijngaarden, Jill Goede, Julia Kamminga, Kelly Heruer, Laura Ponticorvo, Roby Dijkshoorn, Rory Turubassa, Saskia Augustin
Datum: 1-1-2024
For our collaboration with LiveFresh, we created an exciting series of Instagram stories featuring influencer Laura Ponticorvo. These influencers were a perfect fit for this campaign due to their enthusiasm for a healthy lifestyle and their commitment to their community.
Our goal was to encourage followers to join the LiveFresh juice cleanse and start 2024 with a fresh and healthy start. We wanted to help them achieve their New Year’s resolutions, starting with their health. The influencers shared their own story about why they did the juice cleanse, which motivated their followers to join. Through their authentic approach and detailed explanations of the process, taste and feeling during the juice cleanse, they were able to inspire the community to take action.
The result of the campaign was impressive. The clicks to the website were also very positive, which shows that the influencers’ commitment and credibility had a strong impact on their followers. The campaign was a success because it managed to create a sense of urgency and motivation among the target group, which made many decide to take part in the LiveFresh juice cleanse and start the new year fresh and healthy.
