Eldohm: Misfittens

For this collaboration, we created some fun content with some amazing influencers, including Graziëlla ten Veen, Judith Keijsers, Lieke van Melis, Mirthe Buurman, Vanessa Jackzon and more.

These influencers were a perfect fit for the campaign because of their enthusiasm and creativity, which was essential to convey the cute and playful nature of Misfittens to their followers. Their ability to create authentic content and connect with their audience made them ideal partners for this collaboration.

The goal of this campaign was twofold: firstly, we wanted to increase brand awareness for Misfittens, and secondly, we wanted to boost sales of the product. To achieve this, we asked the influencers to show an unboxing of Misfittens on their Instagram reel and story, encouraging their followers to also get a Misfittens at Top1Toys and Intertoys, where the product is sold.

The result of the campaign was fantastic. The influencers managed to convey the cuteness and fun of Misfittens in an engaging and compelling way, which helped to boost both brand awareness and sales of the product. The campaign was a success because the influencers were able to authentically convey the message of Misfittens and inspire their followers to get a Misfittens for themselves.