BOTI: Pokémon Squish Mellow & Battle Figures

For this collaboration, we created fun TikTok videos with influencers Avithall, Darcy Lazar, Ryan Henryand, and Vogeljongen, who are all known for their creative and lively social media content. Avithall, Darcy Lazar, Ryan Henryand, and Vogeljongen each have a unique style that appeals to the target audience of boys and girls from elementary school to young adults.

The goal of this campaign was to create product awareness for Jazwares’ official Pokémon plush, roleplay & figures, focusing on Pokémon Squishmallows in October and Pokémon Figures in November. We wanted to highlight the unique features of each item while creating a fun and engaging TikTok video that matched the influencers’ style. Together with Avithall, Darcy Lazar, Ryan Henryand, and Vogeljongen, we developed concepts that combined humor with the introduction of the products, making sure the items were presented in a playful and engaging way.

The campaign had a very positive outcome. The TikTok videos achieved a large reach and generated a lot of positive interaction with the audience. Through the humorous approach and the authentic presentation of the Pokémon products, we not only created product awareness, but also built a bond with the target group. This campaign was a success because it used the right influencers, effectively achieved BOTI’s objectives and resulted in measurable positive results.