In our collaboration with Asmodee, a company known for creating immersive board games that bring families and friends together, we teamed up with the charming Bakkertjes family. With their warm and inviting presence on both YouTube and Instagram, they proved to be the perfect match to convey the essence of this family-friendly game. Their natural affinity for games that appeal to both young and old made them the ideal choice for this 4-part campaign. In this 3rd part of the campaign, the brief was to promote Dobble, a game that tests speed, observation and reflexes.
The main objective of this campaign was to boost sales of Dobble, a colourful card game that guarantees hours of fun. To achieve this objective, we made sure that the Bakkertjes presented the game in a lively way, demonstrating not only the gameplay but also the benefits and fun that Dobble offers for both children and adults. With the holidays approaching, we also positioned Dobble as a perfect shoe gift for Sinterklaas, making the game an indispensable addition to wish lists.
The result of this campaign was simply astonishing, far exceeding expectations. Thanks to the enthusiastic and convincing presentation of the Bakkertjes, Dobble was not only brought to the attention of their loyal followers, but also reached a wider audience who were inspired to purchase the game. The combination of an engaging presentation, a clear call-to-action and an attractive discount code made this campaign a great success, something both Asmodee and the Bakkertjes can be proud of.
