BOTI: Fingerlings

For this collaboration, we created two fun TikTok videos with influencers Darcy Lazar and De Bakkertjes, who are known for their creative and child-friendly content on social media.

Darcy Lazar and De Bakkertjes are a perfect fit for this collaboration because of their child-friendly and humorous style, which resonates well with the target group of primary school-age girls who love cute electronic monkeys.

The objective of this campaign was to create product awareness for Fingerlings, cute electronic monkeys that interact with over 70+ reactions and sounds. We wanted to highlight Fingerlings’ winning the Action Figures category of Toy of the Year and introduce the product in a fun and engaging way. Together with Darcy Lazar and De Bakkertjes, we developed a TikTok video concept that combined humor with the introduction of Fingerlings, making sure it fit the influencers’ channel and their followers.

The result of the campaign was very positive. The TikTok videos achieved a large reach and generated a lot of positive interaction with the audience. Through Fingerlings’ humorous approach and authentic presentation, we not only created product awareness but also connected with the target audience. This campaign was a success because it used the right influencers, effectively achieved BOTI’s objectives and resulted in measurable positive results.