BOTI: Cre-A-Ture

For this collaboration, we created a fun TikTok video with influencers Darcy Lazar and De Bakkertjes, who are known for their child-friendly content and humorous style on social media.

The objective of this campaign was to create product awareness for Cre-A-Tures, electronic animals that can walk and repeat what you say, aimed at girls of primary school age. We wanted to highlight the winner in the Electronics category of Toy of the Year and introduce the product in a fun and attractive way. Together with Darcy Lazar and De Bakkertjes, we developed a TikTok video concept that combined humor with the introduction of Cre-A-Tures, making sure it fit the channel of the influencers and their followers.

The result of the campaign was very positive. The TikTok video achieved a large reach and generated a lot of positive interaction with the audience. Through the humorous approach and the authentic presentation of Cre-A-Tures, we not only created product awareness, but also made a connection with the target group. This campaign was a success because it deployed the right influencers, effectively achieved BOTI’s objectives and resulted in measurable positive results.