Cooler Master: Avithall

For this collaboration, we created a fun video with influencer Avithall, who is known for her creative content and large reach on TikTok.

Avithall is a perfect fit for Cooler Master because of her affinity with gaming and technology. Her audience is interested in gaming gear and technological gadgets, which makes her an excellent platform to increase Cooler Master’s brand awareness in the Netherlands.

The objective of this campaign was to generate more awareness for Cooler Master in the Netherlands and to create more conversion to the TikTok account of Cooler Master Netherlands through a contest. The content of the video had to link to holiday pay that is paid out, with the message reinforced with texts such as “when you are gaming again” and “happy with a new PC instead of a vacation”. Avithall conveyed this message in a creative and catchy way in her TikTok video, encouraging viewers to follow Cooler Master on TikTok for a chance to win a package worth €300.

The result of the campaign was a success: Avithall’s TikTok video reached a wide audience and contributed to Cooler Master’s brand awareness in the Netherlands. Due to the powerful message and effective call-to-action, the campaign led to more followers and engagement on Cooler Master Netherlands’ TikTok account, achieving the campaign’s objectives.