JumboDiset: Party & Co Shock You

For this collaboration, we created a video with influencer Korthom, who created a TikTok video. The goal of this campaign was to increase brand awareness of our client JumboDiset’s product and to stimulate more sales of the product.

The briefing for this campaign emphasized bringing the game elements forward in a natural way. Korthom took on this challenge by playing the game in the quiet room of a library, an idea provided by Thomas. This scenario added an extra layer of humor and tension to the content, which went well with the shock effects of the game.

Game explanation in a nutshell: in the game there are three different categories of assignments that the player has to complete, with the shock note as a timer. If the player gets the shock, you are out. To win, a player must have 7 cards (assignments) and as a team or individual, you can keep a card if you have completed the assignment before the shock. While filming the content, the game was played at maximum shock for maximum effect, which made for a nice (annoying) song as background music.

The library setting and trying to remain silent while the shock effects and tasks were performed made the content interesting and humorous. The risk of possibly being asked to leave the library was accepted, and it made for funny content that highlighted the unique features of the product, while encouraging viewers to experience the product for themselves.