Lenovo: Yoga Book 9i

For this collaboration, we created a fun TikTok video and a set of Instagram stories featuring influencers Jan Verban, Kevyn, and Luca Hollestelle unleashing their creativity with the Lenovo Yoga Book 9i.

These influencers were a perfect fit for this campaign because they are known for their creative talent and use of technology to bring their ideas to life. With the Lenovo Yoga Book 9i, they were able to showcase their creative process and inspire their audience to do the same.

Our goal with this campaign was to promote the Lenovo Yoga Book 9i and increase both brand awareness and sales of the product. To achieve this, we highlighted the device’s unique features, such as its 13th Gen Intel® Core™ processors and phone/PC connectivity capabilities with Intel Unison. The influencers encouraged their followers to embrace their creativity with the Lenovo Yoga Book 9i and challenged them to do the same.

The results of the campaign were impressive. The content created a buzz around the Lenovo Yoga Book 9i, which attracted more people to the product and ultimately encouraged them to purchase it. The campaign was a success because it managed to convey Lenovo’s message of creativity and innovation in an engaging and effective way.