Mars: Saint Martin

For this collaboration, we created a fun Instagram series with talented influencer Darcy Lazar, in which she celebrates St. Martin in a creative way and uses Mars Minis as handouts.

Darcy Lazar is a perfect fit for this campaign because of her vibrant personality and her ability to authentically create interaction around products. Her playful and enthusiastic approach makes her the ideal choice to celebrate St. Martin with Mars Minis and at the same time increase brand awareness.

The objective of this campaign was twofold: firstly, we wanted to create more brand awareness for Mars Minis and secondly, we wanted to stimulate interaction around the product. To achieve this, Darcy Lazar created an Instagram series in which she takes her followers along on her St. Martin celebration and hands out Mars Minis as handouts. She also shares her personal favorite Mars Mini, encouraging her followers to share their favorites as well and generate interaction.

The result of the campaign was impressive and has a large audience. it has had a good impact on the brand awareness of Mars Minis. The collaboration with Darcy Lazar proved to be a success, as her vibrant and creative content perfectly matched the objectives of the campaign and inspired her followers to try and share Mars Minis.