For this collaboration, we created an engaging podcast integration with NordVPN and the Ruben Tijl Ruben DÉ Podcast, in which Ruben Nicolai, Tijl Beckand, and Ruben van der Meer highlighted the benefits of NordVPN.
Ruben Nicolai, Tijl Beckand, and Ruben van der Meer were chosen because of their target audience and their ability to create authentic and compelling content. Their spontaneity and credibility make them the perfect candidates to convey NordVPN’s message to their audience.
The goal of this campaign was to drive new users to NordVPN through a strong call to action. To achieve this, we included two integrations in the Ruben Tijl Ruben DÉ Podcast, in which the hosts recommend NordVPN to their listeners in a natural and informal way. Through creative scenarios and examples, we highlighted the benefits of NordVPN and encouraged listeners to take advantage of the special deal via the provided vanity link and coupon code.
The campaign’s outcome was positive, demonstrating that the podcast integrations were effective in reaching the target audience and driving action. The combination of the hosts’ credibility, creative content, humorous input, and strong call to action contributed to the campaign’s success, making it a valuable contribution to increasing NordVPN’s awareness and user base.
Podcast integration
