Plaion: Let’s Sing 24

For this collaboration, we created a fun TikTok video with talented influencer Kamilla, in which she hosted a singing party with Let’s Sing 24. We also organized a fun twitch stream with Femstv. Kamilla and Fems are known for their infectious enthusiasm and her ability to create a warm and inviting atmosphere, which fits perfectly with the social dynamics of Let’s Sing 24. Through her charm and interaction, they managed to engage their followers and encourage them to join the karaoke party.

The objective of this campaign was twofold: we wanted to increase the brand awareness of Let’s Sing 24 and at the same time stimulate the conversion to the Plaion webshop. To achieve these goals, Kamilla and Fems created an inviting atmosphere in their content. With a clear call-to-action, she motivated her followers to also purchase the game and enjoy cozy moments during the holidays.

The result of the campaign was impressive. The campaign was a great success, with Kamilla and Fems successfully reaching their audience and convincing them of the value of Let’s Sing 24. With a combination of engaging content and an effective call-to-action, we were able to achieve the campaign objectives and bring the collaboration to a successful conclusion.