Roompot: Guusje Willemse

For this collaboration, we worked with the vibrant Guusje Willemse to tell an authentic story about the Roompot holiday experience. Guusje created two TikTok videos and an Instagram story, in which she shares in a personal and authentic way what she finds important to get out of a holiday and what her personal goal is during a Roompot holiday.

The goal of this campaign was to draw attention to the influencer’s personal motivation for spending a holiday with Roompot. By focusing on storytelling, we were able to offer an authentic and personal view of the holiday experiences that Roompot has to offer. Guusje shared her experiences in a natural way, which created a resonance with her followers and gave them a good idea of ​​what to expect from a Roompot holiday.

The content reflected the calm and fun atmosphere of Roompot’s holiday accommodations, and Guusje’s enthusiasm and authentic approach helped convey a positive holiday experience. This campaign helped strengthen the personal connection between the public and Roompot, and emphasised the value of taking a break to enjoy life and the beautiful surroundings that Roompot offers.