SodaStream: Lipton

For this collaboration, we created amazing posts with a range of talented influencers, including Darcy Lazar, Demi van Wijngaarden, Marvin Wijnans, Diesna Loomans, de Familie Koning, Jessica Kok, Julia Catharina, Leonie Nijhof, fitfood.dioon, Ester Hueting, Healthylittlestomach, Fay Burgers, and Lindsey Beijaars. These influencers were chosen because they all have a unique style and reach, making them a perfect fit for the SodaStream brand and the collaboration with Lipton.

The goal of this campaign was to increase brand awareness and brand love for SodaStream, while also driving brand consideration and generating more sales via the SodaStream webshop. We wanted to show how easy it is to make your own refreshing Lipton drinks with a SodaStream machine, perfect for hot summer days. The influencers were given clear guidelines to create enthusiastic and informative product demos, creatively demonstrating how to make a refreshing Lipton drink, while respecting the do’s and don’ts of the campaign.

The result of the campaign was amazing and we managed to make a huge impact on the audience. The content was original, refreshing and inspiring, encouraging followers to also try the new Lipton flavours and use the discount code for the SodaStream webshop. The collaboration with this diverse group of influencers was a great success because they managed to convey the SodaStream message to their followers in a natural and accessible way.