Ubisoft: Prince of Persia – The Lost Crown —

For this collaboration, we created some fun content with Vogeljongen and Rick Broers. And for Ubisoft’s own socials, we asked Darcy lazar and Bart Klaucke to record some fun videos. These influencers fit the adventurous vibe of Prince of Persia: The Lost Crown because of their enthusiasm for gaming and creativity.

Our goal with this campaign was to announce the release of Prince of Persia: The Lost Crown in an engaging way and encourage gamers to join the adventure. In his TikTok video, Vogeljongen shared his excitement about the game, gave information about the release date and showed some gameplay footage. And Rick Broers showed parts of the game during the Twitch stream, shared important details about the gameplay and invited his audience to join the conversation. With a fun and engaging approach, they convinced their followers to play the game and join the epic adventure of Prince of Persia: The Lost Crown.

In addition to using influencers to reach more, we also recorded content for Ubisoft itself to use on their own socials. Darcy and Bart created a series of fun, informative and creative videos that showed the audience more of the game: in-depth info, Beginner tips, best combos, best weapons, etc. In addition to informative videos, Darcy also created fun videos that showed the viewers how fun, accessible and even “addicting” the game is and why it is a must play game.

In this campaign we also asked many twitch and youtube streamers to play and announce the game in early access, and we also asked some of them to make a dedicated video about the game. 

The result of the campaign was impressive. The videos and streams caught the attention of gamers and inspired them to learn more about the game and eventually buy it. The campaign was a success because it managed to increase the buzz around the release of Prince of Persia: The Lost Crown and made gamers excited to play the game.