Way to Blue: Venom 2 x Amije & Paraduze

For our recent collaboration with Way to Blue, we brought in the dynamic and creative forces of Amije and Paraduze to create a unique promotional campaign around the digital release of “Venom: Let There Be Carnage.” With their expertise in creating engaging content, these influencers were the perfect fit for our campaign, thanks to their ability to tell authentic and compelling stories that resonate with their followers. Their passion for film and unique approach to content creation made them a perfect fit for Way to Blue’s message and mission to deliver innovative and impactful marketing strategies that go beyond traditional approaches.

The objective of this campaign was twofold: to increase awareness around the digital release of “Venom: Let There Be Carnage,” and to drive engagement and conversation among the target audience in a creative and entertaining way. By creating a tasty recipe video for Venom waffles, complemented by an exciting IG reel featuring a Fortnite match with official Spider-Man and Venom skins, we were able to convey the essence of the films in a playful way. This approach was aimed at creating a direct link to the films, while also encouraging viewers to rent or purchase the films digitally on platforms such as Apple TV, Pathé Thuis, Amazon and Rakuten.

The results of this campaign were impressive, clearly confirming the effectiveness of our strategy and the choice of our influencers. These results show that we not only achieved our goal of creating buzz and excitement around the digital release of the films, but also that the campaign had a significant impact on the visibility and interest in “Venom: Let There Be Carnage” and “Spider-Man: No Way Home”. The success of this campaign underlines the importance of strong collaboration between brands and creative influencers, as well as the ability to deliver authentic and relevant content that resonates with the audience.